Amsterdam based Brewery ’t IJ asked me to make a Pirelli-calendar-style version for their brand. Using the names of their range of beer, I shot this calendar accordingly. Different styles with different personality’s. Analogue, unretouched images to match their unfiltered beers.
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Concept: Paul Bellaart
Graphic Design:Sabine Verscheuren
Printed: Drukkerij Rob Stolk Amsterdam
Format: 60 x 85 cm
Features: 4 pages
Copies: 500
Release: December 2014